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  Cubic zirconia (or CZ) has been used in jewelry since the 1970’s. Cubic zirconias are more reflective than glass or crystal so they sparkle like diamonds. A CZ is not as hard as a diamond but weighs more, a fact that does not lessen cubic zirconias appeal since traditional carat sizes are small enough that their weight isn’t perceived as greater. The majority of diamonds have inclusions, or flaws (these are measured by the Clarity component of the four C’s of diamond buying.) CZs are optically flawless and they are colorless, another characteristics that is found in few diamonds as most diamonds have some yellow shading to them.